celebrity endorser

Star selling products

A celebrity endorser is a famous person paid to publicly recommend or appear with a product, service, or brand.

The arrangement trades on the celebrity's image and fan following to boost sales or credibility: The shoe company signed a basketball star as their celebrity endorser.

The practice is ubiquitous in advertising, from athletes promoting sports drinks to actors appearing in car commercials.

Opposites
fame/recognition status

celebrity endorserman on the street

Common person, not expert

regular Joe · micro-influencer

authenticity of advocacy

celebrity endorsertrue believer

Completely committed adherent

Family

celebrity, endorser, celebrities, celebrate, celebrated, celebrating, celebration, celebrant, celebratory

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G