Ronald McDonald

Ronald McDonald is the clown mascot of the McDonald's fast-food chain, recognizable by his red and yellow costume, red hair, and painted smile.

The character appears in advertising and at restaurant locations, particularly appealing to children.

By extension, Ronald McDonald can dismissively describe any clownish or unserious person: I'm not taking advice from some Ronald McDonald in a cheap suit.

fastfood

burgers

Meat patties in buns

  • friesDeep-fried potato strips
  • Big MacSignature fast-food sandwich
  • McNuggetsBite-sized fried chicken morsels

drive-thru · Filet-O-Fish · Quarter Pounder · supersize · hash browns · shakes · soda fountain · dollar menu · dipping sauces · takeout

childhood

Happy Meal

Children's combo with toy

playground · family restaurants · children's entertainment · ball pit · slide · family outings · treat · special occasion

clown

red hair

Copper-toned head covering

red nose · costume · greasepaint · oversized shoes · wig · makeup · clown suit · entertainer · performer · character portrayal

mascot

golden arches

Gold-colored curved structures

restaurant chain · global brand · brand identity · corporate image

advertising

commercials

Paid promotional broadcasts

slogans · marketing campaigns · print ads · promotional events · media presence · endorsement · publicity · product launch · sponsorship · merchandise

Categories
Opposites
brand mascot rivalry

Ronald McDonaldWendy

English feminine name

Colonel Sanders · Dave Thomas · Little Caesar

authenticity and food philosophy

Ronald McDonaldJamie Oliver

Michelle Obama · nutritionist · organic farmer · Julia Child · Anthony Bourdain

character archetype

Ronald McDonaldkiller clown

Costumed entertainer who kills

Family

McDonald, McDonald's, Donald, Ronald, Ronnie, McDonalds, Ronaldo, MacDonald

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G