generic brand
- store brandRetailer's proprietary product line
- knockoffUnauthorized replica product
- bargainFavorable purchase price
- imitationCopy of the original
- off-brandNot the famous version
cheap · copycat · discount · plain · white label · no-frills · budget · unbranded · supermarket · drugstore · cereal · aspirin · bleach · cola · packaging · comparison · savings · equivalent
- brand classificationluxury brand, premium brand, budget brand, name brand, discount brand
- canned pineapplepineapple rings, pineapple chunks, Del Monte, Dole, store brand
- store brandsstore brand, store brands, house brand, private label, own brand
- secondarysecondary, second fiddle, second string, second choice, second place
- brandingbrand identity, brand, brand equity, taglines, logos
- Ready-Madeready-made, off-the-shelf, prefabricated, prefab, prebuilt
brand identity and recognition
generic brandname brand
Recognized commercial label
brand name · premium brand · luxury brand · household name · designer label
distinctiveness and differentiation
generic brandiconic brand
Universally recognized commercial identity