Snapchat

Ephemeral picture messages

Snapchat is a social media app where messages and photos disappear shortly after being viewed.

Users send "snaps"—photos or short videos, often with filters or text overlays—that vanish after a few seconds.

The ephemeral design encourages casual, unpolished sharing: She only posts on Snapchat because nothing stays up.

A "streak" is maintained by exchanging snaps with someone daily.

social

friends

Voluntary close relations

spotlight · memories · streaks · add · profile · share · influencer · creator · public · private

culture

millennial

Concerning thousand-year cycles

  • viralSpreading quickly online
  • trendyCurrently in vogue
  • FOMOAcronym for exclusion anxiety

sexting · ghosting · streaks · influencer · teen · youth · dating · privacy

visual

selfie

Photo of oneself

  • photoCaptured still image
  • videoRecorded moving imagery
  • cameraImage capturing device

capture · story · memories · portrait · boomerang · slow-mo · screenshot · gallery · flash · recording

ephemeral

disappearing

Ceasing to be visible

vanishing · fleeting · transient · short-lived · impermanence · expiring · time-limit · momentary · passing · fading

filters

lens

Light-focusing curved glass

beautification · sparkles · overlay · morphing · distortion · interactive · stickers · effects · cartoon · aging

messaging

send

Cause to arrive elsewhere

streak · screenshot · notification · groupchat · typing · unsend · emoji

app

download

Remote-to-local data transfer

update · login · settings · icon · privacy · version · installation · compatibility · widget · freemium

Categories
Opposites
content permanence

Snapchatarchive

Stored historical records

carved in stone · Instagram · Facebook · blog · photo album

communication formality

SnapchatLinkedIn

Professional networking platform

email · Slack · Microsoft Teams · professional networking · formal letter

user demographics

SnapchatFacebook

Dominant social media platform

LinkedIn · email · landline · AOL · Yahoo Mail

Phrases
Family

snap, chat, snapped, snapping, Instagram, WhatsApp

Familiarity
Top 100,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G