sloganeering
Chanting empty phrases
Sloganeering is the practice of using slogans—catchy phrases or mottos—especially in political contexts.
The term is usually dismissive, implying empty rhetoric over substantive argument: The debate devolved into sloganeering.
Someone who sloganeers relies on memorable phrases rather than genuine engagement with issues.
Memorable branding phrase
- jingleBrief advertising melody
- brandingCreating distinctive identity
- catchphraseSignature line of words
- billboardLarge outdoor advertising structure
commercial · pitch · publicity · promotion · marketing · merchandising · poster · placard
Art of persuasive language
- demagogueryManipulative political rhetoric
- populismPolitics favoring ordinary citizens
- partisanshipLoyalty to one faction
- rallying cryPhrase uniting supporters
soundbite · talking point · spin · mudslinging · fearmongering · dog whistle · polarization · stump speech
Systematic uncritical belief instillation
- agitpropPolitical art for causes
- disinformationIntentional deceptive falsehoods
- brainwashingCoercive psychological manipulation
- manipulationUnderhanded control of others
misinformation · jingoism · incitement · mythmaking · distortion · bias · censorship · persuasion
Phrase uniting supporters
- mantraRepeated focus phrase
- battle cryShout to rally fighters
- war cryCombatants' rallying shout
- recitationOral delivery from memory
call and response · repetition · chorus · refrain · anthem · motto · credo · watchword
tagline
Memorable branding phrase
- jingleBrief advertising melody
- brandingCreating distinctive identity
- catchphraseSignature line of words
billboard · commercial · pitch · publicity · promotion · marketing · merchandising · poster · placard · endorsement
rhetoric
Art of persuasive language
- demagogueryManipulative political rhetoric
- populismPolitics favoring ordinary citizens
- partisanshipLoyalty to one faction
rallying cry · soundbite · talking point · spin · mudslinging · fearmongering · dog whistle · polarization · stump speech · platform
indoctrination
Systematic uncritical belief instillation
- agitpropPolitical art for causes
- disinformationIntentional deceptive falsehoods
- brainwashingCoercive psychological manipulation
manipulation · misinformation · jingoism · incitement · mythmaking · distortion · bias · censorship · persuasion · messaging
rallying cry
Phrase uniting supporters
- mantraRepeated focus phrase
- battle cryShout to rally fighters
- war cryCombatants' rallying shout
recitation · call and response · repetition · chorus · refrain · anthem · motto · credo · watchword · byword
memorable
Worth holding onto
witty · quotable · rhythmic · alliteration · repetition · rhyme · earworm · mnemonic · gimmick · trendy
- demagogueryrabble-rousing, fearmongering, fear mongering, scapegoating, pandering
- propagandapropaganda, brainwashing, disinformation, misinformation, indoctrination
- blatherbabble, balderdash, baloney, blarney, blather
- showboatingshowing off, bragging, boasting, grandstanding, posturing
- rhetoricrhetoric, persuasion, oratory, argumentation, debate
- parliamentparliament, bills, votes, vote, debate
sloganeeringcritical thinking
Objective evaluation of information
close reading · dialectic · logical reasoning · explication · evidence-based reasoning
slogan, slogans, sloganize, sloganizing, sloganeer, sloganeers