sloganeers
Writers of catchphrases
Sloganeers are people who create or chant slogans—catchy phrases meant to rally support or sell something.
The term often carries a dismissive edge, suggesting someone who deals in simplistic catchphrases rather than substantive ideas: The candidate surrounded himself with sloganeers rather than policy experts.
The verb form means to engage in slogan-making or chanting.
Signature line of words
- taglineMemorable branding phrase
- mottoGuiding behavioral phrase
- mantraRepeated focus phrase
- maximBrief moral principle
soundbite · watchword · byword · hook · jingle · earworm · snappy · pithy
Memorable branding phrase
- jingleBrief advertising melody
- copywritingCreating promotional text
- brandingCreating distinctive identity
- catchphraseSignature line of words
billboard · commercial · pitchmen · admen · endorsement · publicity · promotions · infomercial
Biased information for influence
- rhetoricArt of persuasive language
- demagogueManipulative populist leader
- partisanBiased toward one side
- agitatorOne who foments discord
spin · campaign · rally · stump · oratory · populist · ideology · pundit
Direct effort for reform
- grassrootsCommon people as political base
- rallyGathering for a cause
- marchRhythmic group walk
- demonstrationPublic display of opinion
boycott · petition · movement · advocacy · picketing · solidarity · coalition · cause
Statement of belief
- mantraRepeated focus phrase
- axiomSelf-evident starting principle
- proverbTraditional saying expressing truth
- adageTraditional pithy truth
aphorism · maxim · dictum · precept · tenet · principle · dogma · truism
Art of persuasive language
- propagandaBiased information for influence
- influencePower to affect others
- eloquencePersuasive verbal grace
- compellingPowerfully engaging or persuasive
convince · motivational · charismatic · articulate · credibility · engaging · impactful · effective
catchphrase
Signature line of words
maxim · soundbite · watchword · byword · hook · jingle · earworm · snappy · pithy · concise
tagline
Memorable branding phrase
- jingleBrief advertising melody
- copywritingCreating promotional text
- brandingCreating distinctive identity
catchphrase · billboard · commercial · pitchmen · admen · endorsement · publicity · promotions · infomercial · teaser
propaganda
Biased information for influence
- rhetoricArt of persuasive language
- demagogueManipulative populist leader
- partisanBiased toward one side
agitator · spin · campaign · rally · stump · oratory · populist · ideology · pundit · activism
activism
Direct effort for reform
- grassrootsCommon people as political base
- rallyGathering for a cause
- marchRhythmic group walk
demonstration · boycott · petition · movement · advocacy · picketing · solidarity · coalition · cause · chanting
creed
Statement of belief
- mantraRepeated focus phrase
- axiomSelf-evident starting principle
- proverbTraditional saying expressing truth
adage · aphorism · maxim · dictum · precept · tenet · principle · dogma · truism · guideline
rhetoric
Art of persuasive language
- propagandaBiased information for influence
- influencePower to affect others
- eloquencePersuasive verbal grace
compelling · convince · motivational · charismatic · articulate · credibility · engaging · impactful · effective · assertive
sloganeersdeep thinkers
Those who analyze profoundly
policy wonks · analysts · scholars · essayists · theorists
sloganeersspeechwriters
Draft remarks for others
reasoners · orators · logicians · essayists · pamphleteers
sloganeersresearchers
Those who study systematically
empiricists · academics · scientists · critical thinkers · logicians