reposition

Shift to elsewhere

To reposition is to move something to a new position or location: The nurse repositioned the patient in bed.

In business and marketing, repositioning means changing how a product or brand is perceived: The company repositioned itself as a luxury brand.

The noun reposition names either kind of adjustment.

physical

shift

Movement or work period

rearrange · transfer · displace · place · situate · realign · slide · nudge · maneuver · orient

rotate

turn

Rotational movement

  • pivotPoint of rotation
  • swivelRotating connection point
  • angleGeometric measure of rotation

orient · tilt · spin · revolve · twist · redirect · face · aim · point · bearing

strategic

rebrand

Change commercial identity

campaign · differentiate · compete · niche · target · messaging · perception · image · brand · competitive

layout

grid

Framework of intersecting lines

  • alignmentCorrect relative positioning
  • spacingInterval arrangement between objects
  • designPurposeful creative planning

format · template · arrangement · balance · symmetry · flow · structure · hierarchy · elements · margins

medical

surgery

Invasive medical procedure

fracture · maneuver · joint · bone · correction · reduction · splint · ligament · tendon · manipulation

financial

portfolio

Collected works or assets

diversification · equity · investments · securities · stocks · bonds · capital · funds · hedge · rebalance

furniture

sofa

Multi-seat cushioned furniture

  • chairSingle-person sitting furniture
  • tableHorizontal furniture surface
  • couchUpholstered seating furniture

bed · desk · bookshelf · dresser · ottoman · wardrobe · armoire · cabinet · nightstand · recliner

navigation

GPS

Satellite-based location technology

tracker · marker · cursor · pinpoint · locate · geolocation · map · recalculate · route · destination

Categories
Opposites
movement vs. fixity

repositionfix

Repair or solution

anchor · secure · stabilize · root · moor

action vs. inaction

repositionleave

Sanctioned time away

stay put · keep · preserve · leave alone · hold steady

Family

repositionable, preposition, repositioning, repositions, repositioned, prepositional

Familiarity
Top 10,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G