point-of-purchase
Where transactions happen
Point-of-purchase describes marketing materials or displays positioned where customers make buying decisions—typically near checkout counters or product shelves: point-of-purchase displays, point-of-purchase advertising.
The term emphasizes catching shoppers at the moment they're most likely to act on impulse.
Often abbreviated POP.
Aisle-terminating product display
- shelf-talkerIn-store promotional label
- standeeOne without a seat
- gondolaSuspended transport cabin
- pegboardHoled panel for storage
riser · glorifier · wobbler · sidekick · danglers · banner · lightbox · pedestal
Promote add-ons or upgrades
- cross-sellSelling related add-ons
- conversionAct of changing states
- merchandisingPromoting and selling goods
- promotionRank increase or publicity
planogram · call-to-action · sampling · coupon · rebate · sweepstakes · loyalty · engagement
Payment completion process
- registerRecord officially; vocal range
- counterFlat service surface
- aisleCorridor between seating sections
- storefrontRetail facade facing street
kiosk · cashier · queue · basket · cart · shelf · in-store · brick-and-mortar
Input-sensitive display panel
- card-readerDevice interpreting encoded strips
- tabletFlat portable computing device
- NFCClose-proximity communication protocol
- contactlessRequiring no physical touch
beacon · RFID · analytics · sensor · screen · transaction · swipe · tap-to-pay
endcap
Aisle-terminating product display
- shelf-talkerIn-store promotional label
- standeeOne without a seat
- gondolaSuspended transport cabin
pegboard · riser · glorifier · wobbler · sidekick · danglers · banner · lightbox · pedestal · showcase
upsell
Promote add-ons or upgrades
- cross-sellSelling related add-ons
- conversionAct of changing states
- merchandisingPromoting and selling goods
promotion · planogram · call-to-action · sampling · coupon · rebate · sweepstakes · loyalty · engagement · trial
checkout
Payment completion process
- registerRecord officially; vocal range
- counterFlat service surface
- aisleCorridor between seating sections
storefront · kiosk · cashier · queue · basket · cart · shelf · in-store · brick-and-mortar · supermarket
touchscreen
Input-sensitive display panel
- card-readerDevice interpreting encoded strips
- tabletFlat portable computing device
- NFCClose-proximity communication protocol
contactless · beacon · RFID · analytics · sensor · screen · transaction · swipe · tap-to-pay
point-of-purchasebroadcast advertising
Promotional content via transmission
billboard advertising · print advertising · radio advertising · social media marketing
point, points, pointed, pointing, pointer, pointers, pointy, pointless, pointedly