shelf-talker
Retail aisle advertisement
A shelf-talker is a small sign or card attached to a retail shelf edge, designed to draw attention to a product.
Common in grocery stores, bookstores, and liquor shops, shelf-talkers highlight promotions, staff picks, or product features: The wine section was cluttered with shelf-talkers touting gold medals.
Also called shelf talker or shelftalker.
Immediately noticeable, visually
- colorfulFull of varied hues
- boldCourageous and daring
- brightEmitting or reflecting light
- glossySmooth and shiny
laminated · printed · cardstock · standout · striking · prominent · attention-grabbing · branded
Corridor between seating sections
- endcapAisle-terminating product display
- displayPresentation for viewing
- point-of-saleWhere transactions occur
- supermarketSelf-service food retailer
grocery · retail · merchandising · fixture · clip · holder · strip · rail
Exchange for payment
- discountReduced price offered
- offerProposal to provide
- dealAgreement or distribution
- specialUnlike the ordinary
markdown · clearance · coupon · savings · bargain · advertisement · campaign · rebate
Stated requirements and parameters
- featuresDistinctive qualities or aspects
- benefitsGains or helpful effects
- ingredientsParts of a mixture
- usageAct of employing something
instructions · comparison · guide · facts · brochure · ratings · reviews
eye-catching
Immediately noticeable, visually
glossy · laminated · printed · cardstock · standout · striking · prominent · attention-grabbing · branded · logo
aisle
Corridor between seating sections
- endcapAisle-terminating product display
- displayPresentation for viewing
- point-of-saleWhere transactions occur
supermarket · grocery · retail · merchandising · fixture · clip · holder · strip · rail · facing
sale
Exchange for payment
special · markdown · clearance · coupon · savings · bargain · advertisement · campaign · rebate · BOGO
specifications
Stated requirements and parameters
- featuresDistinctive qualities or aspects
- benefitsGains or helpful effects
- ingredientsParts of a mixture
usage · instructions · comparison · guide · facts · brochure · ratings · reviews