personalize

Tailor to someone

To personalize something is to make it specific to an individual—their name, preferences, or characteristics.

You might personalize a gift with an engraving or personalize settings on a device.

Marketing speaks of personalized recommendations based on browsing history.

She personalized each invitation with a handwritten note.

To personalize can also mean to take something as a personal affront: Don't personalize the criticism—it wasn't about you.

engrave

monogram

Interlaced personal initials

etch · inscribe · stamp · emboss · carve · imprint · nameplate · plaque · lettering · calligraphy

customize

tailor

Clothing alteration professional

adapt · tweak · adjust · fine-tune · bespoke · custom-built · made-to-order · reconfigure · calibrate · optimize

identity

avatar

Digital user representation

persona · branding · self-expression · individuality · character · selfhood · authenticity · self-image · distinctive · voice

intimacy

warmth

Heat you feel

bonding · empathy · trust · closeness · heartfelt · meaningful · one-on-one · attentive · caring · thoughtful

recommend

algorithm

Finite problem-solving procedure

feed · content · targeted · relevant · predictive · adaptive · smart · analytics · behavioral · tracking

Categories
Opposites
individual customization vs. standardization

personalizestandardize

Make things match norms

mass-produce · generalize · one-size-fits-all · homogenize · commodify

human/personal quality vs. impersonal abstraction

personalizedepersonalize

Remove individual character

depersonalise · objectify · dehumanize · anonymize · disembody

Phrases
Family

personality, personalized, personalization, personalizing, personalizes, personalise, personalised, depersonalize, personalises

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G