loot box

Virtual prize container

A loot box is a virtual container in video games that players open to receive randomized rewards—characters, weapons, cosmetic items, or other in-game content.

Players typically purchase loot boxes with real money or earn them through gameplay.

The gambling-like mechanics have drawn criticism and regulatory scrutiny: I spent way too much on loot boxes trying to get that rare skin.

mechanics

crate

Container for transport

epic · rare · common · duplicate · gacha · pull · opening · RNG · odds · percentage

experience

unboxing

Revealing packaged goods on camera

animation · sound effects · suspense · dopamine · rush · disappointment · thrill · opening ceremony · streak · luck

purchase

microtransaction

Minor digital goods payment

coins · real money · spending · whale · dolphin · free-to-play · battle pass · bundle · store · shop

controversy

gambling

Betting on uncertain results

predatory · exploitation · backlash · ban · underage · transparency · pay-to-win · whale · criticism · manipulation

rewards

cosmetic

Surface-level appearance enhancer

  • skinBody's outer layer
  • emoteExpress with theatricality
  • avatarDigital user representation

character · weapon · mount · pet · spray · dance · outfit · bundle · exclusive · collection

Categories
Opposites
reward certainty

loot boxknown quantity

Established, predictable element

sure thing · achievement unlock · certainty

transaction transparency

loot boxtransparent pricing

Clearly disclosed cost structure

what-you-see-is-what-you-get · fair trade

acquisition method

loot boxpay-to-win

Buying competitive edge

Family

loot, box, looting, looted, looter, looters, boxes, boxed, boxing

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Concrete · Rated G