ShamWow

Infomercial cleaning rag

ShamWow is a brand of absorbent cleaning cloth, heavily marketed through infomercials in the late 2000s.

The name combines "shammy" (chamois leather, traditionally used for drying) with "wow" to suggest impressive performance.

The product and its energetic pitchman became cultural touchstones, with ShamWow sometimes used generically for any super-absorbent towel: Just grab the ShamWow and clean that up.

pitchman

Billy Mays

showmanship · huckster · Ginsu · OxiClean · direct response · salesmanship · persuasion · testimonial · promoter · commercial

product

chamois

Goat-antelope or its leather

washable · German engineering · orange · durable · compact · multipurpose · cloth · synthetic · shammy · competitor

absorbency

soak

Saturate with liquid

capillary action · saturate · thirsty · liquid · spill · moisture · drying · towel · chamois · microfiber

infomercial

teleshopping

Purchasing via television broadcasts

special offer · limited time · call now · broadcast · hype · gimmick · testimonials · before and after · money-back guarantee · commercial

cleaning

wipe

Rub to clean

spill · stain · countertop · kitchen · household · squeegee · window · surface · mess · soak up

Categories
Opposites
material type

ShamWownatural sponge

Aquatic animal used for bathing

sea sponge · linen cloth · chamois leather · cotton towel · wool

marketing style

ShamWowartisanal goods

Small-scale crafted merchandise

Dyson · Williams Sonoma · Le Creuset · Vitamix · Muji

product legitimacy

ShamWowBounty

Brand or historic vessel

Windex · Mr. Clean

Family

sham, shams, shamming, shammed, wow, wows, wowed, wowing

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G