Bowflex

Infomercial exercise equipment

Bowflex is a brand of home exercise equipment, best known for resistance-based machines using flexible rods or cables rather than traditional weight plates.

The name has become somewhat generic for compact home gyms: He's been using the Bowflex in his garage.

The brand also makes treadmills, stationary bikes, and adjustable dumbbells.

workout

strength training

Building muscle through resistance

  • circuitClosed electrical pathway
  • repsExercise iteration count
  • setsGrouped items together

full-body · upper body · lower body · core · isolation · compound · toning · sculpting · routine · program

brand

Nautilus

Legendary underwater craft

compact design · space-saving · transformation · before-and-after · warranty

marketing

infomercial

Extended TV sales broadcast

results · guarantee · financing · shipping · compact · space-saving · convenience · time-saving · professional · celebrity

resistance

tension

Stretched or strained state

variable · cable · elastic · smooth · controlled · increments · stacking · spring · pull · graduated

equipment

cables

Heavy ropes or wires

hand grips · ankle cuffs · weight plates · adjustable bench · cable crossover · compact · assembly · attachments · upgrades · maintenance

Categories
Opposites
resistance mechanism

Bowflexfree weights

Untethered resistance training equipment

barbells · dumbbells · kettlebells · weight plates · iron

fitness approach

Bowflexcalisthenics

Equipment-free resistance exercises

bodyweight training · street workout · CrossFit · gymnastics · powerlifting

marketing positioning

BowflexGold's Gym

Commercial fitness center chain

Family

bow, flex, bows, flexed, flexes, flexing, flexible, flexibility, inflexible

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G