live shopping
Real-time retail broadcasts
Live shopping combines e-commerce with real-time video streaming, where hosts demonstrate and sell products while viewers watch and purchase instantly.
The format originated in China and blends entertainment with retail: I bought this jacket during a live shopping event on TikTok.
Hosts answer questions, offer limited-time deals, and create urgency that traditional online shopping lacks.
- livestreamReal-time internet broadcast
- broadcastTransmitted media signal
- QVCBroadcast retail channel
- influencerPerson with promotional reach
- cartVehicle for hauling
checkout · flash sale · special offer · host · viewers · comments · swipe · swipe up · buy now · add to cart · discount · demo · unboxing · real-time · chat · inventory · sell out · limited
- teleshoppingQVC, HSN, teleshopping, infomercials, toll-free numbers
- direct salesbuy now, order now, call now, call to action, toll-free number
- social shoppinglink in bio, haul videos, group buying, Facebook Marketplace, marketplace
- retailretail sales, Amazon, marketplace, clearance, sale
- live broadcastlivestream, broadcast, simulcast, webcast, on-air
live, living, lived, lives, lively, livelihood, alive, shop, shopping