graphic artist

Creates visual media

A graphic artist creates visual content for commercial, artistic, or communicative purposes, working with images, typography, and layout rather than primarily with words or numbers.

The term encompasses designers who produce logos, advertisements, book covers, websites, and other visual materials, as well as illustrators and digital artists.

Graphic artists typically work with software tools and may specialize in print, web, motion graphics, or branding.

She hired a graphic artist to design the company's new logo.

career

portfolio

Collected works or assets

freelance · agency · art director · client · commission · deadline · copyright · licensing · royalties · self-promotion

commercial

branding

Creating distinctive identity

advertising · campaign · packaging · brochure · business card · poster · flyer · billboard · signage · merchandise

traditional

sketch

Hasty informal drawing

charcoal · ink · canvas · acrylics · oils · pastels · gouache · brushes · easel · palette

digital

Photoshop

Professional graphics manipulation program

  • tabletFlat portable computing device
  • vectorQuantity with direction
  • pixelsDisplay's smallest points

layers · rendering · digital painting · image editing · retouching · filters · animation · 3D modeling · CGI · bitmap

design

layout

Spatial arrangement of elements

hierarchy · grid · alignment · contrast · whitespace · balance · mockup · prototype · wireframe · style guide

illustration

storyboard

Planned visual sequence drawings

caricature · portrait · editorial · book cover · children's book · infographic · character design · visual narrative · fashion illustration · botanical illustration

creative

imagination

Faculty for forming ideas

originality · inspiration · artistry · expression · style · vision · experimentation · iteration · artistic voice · visual storytelling

Categories
Opposites
medium of expression

graphic artistwriter

Creator of texts

author · novelist · poet · copywriter · journalist

creative vs. technical role

graphic artistaccountant

Financial records keeper

data analyst · actuary · bookkeeper · assembly line worker · statistician

visual creation vs. visual consumption/critique

graphic artistart critic

Evaluator of visual works

art historian · curator · audience · art collector

Family

artist, graphic, photographic, graphics, graphical, graphite, demographic, graphically, holographic

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G