concept art

Pre-production visual development

Concept art is visual design work created during the early stages of developing films, video games, or other media projects.

Artists produce sketches, paintings, and digital illustrations to establish the look of characters, environments, and objects before full production begins: The concept art for the villain went through dozens of iterations.

Unlike finished production art, concept art explores possibilities and communicates creative vision to the team.

film

storyboard

Planned visual sequence drawings

production design · set design · costume design · matte painting · prop design · shot composition · visual effects · animatic · keyframe · lighting design

technique

digital painting

Artwork made using software

anatomy · lighting · color theory · brushwork · linework · shading · value · contrast · focal point · depth

preproduction

sketch

Hasty informal drawing

briefing · iteration · revision · reference · moodboard · turnaround · orthographic · callout · blockout · speedpaint

fantasy

dragon

Legendary fire-breathing reptile

  • castleFortified medieval residence
  • wizardPractitioner of sorcery
  • elfSmall magical creature

goblin · unicorn · phoenix · troll · mermaid · warlock · sorcery · enchantment · grimoire · mythology

gaming

character design

Visual development of personas

  • propsTheater accessories or praise
  • assetsOwned items of value
  • spritesTiny supernatural beings

HUD · level design · 3D modeling · rigging · shader · lighting · mesh · NPCs · cutscenes · loading screen

Categories
Opposites
production stage

concept artfinished product

Completed manufactured good

post-production · gold master · final cut · master copy

artistic purpose

concept artfine art

Aesthetic visual creations

commissioned portrait · museum piece · art for art's sake · collectible art · decorative art

visual fidelity and polish

concept artbeauty shot

Idealized promotional image

Family

art, concept, conceive, conception, misconception, conceptual, preconception, conceptualize, conceptualization

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Used worldwide · Timeless · Rated G