character design

Crafting fictional appearances

Character design is the process of creating a fictional figure's visual appearance—their physical features, clothing, silhouette, and distinguishing details.

The term belongs primarily to animation, video games, comics, and illustration.

Good character design makes figures instantly recognizable and communicates personality at a glance: The character design tells you she's a villain before she speaks.

A character design also refers to the resulting artwork itself.

Opposites
visual development focus

character designbackground art

Non-focal visual elements

set design · prop design · environmental art · world building · landscape design

design specificity

character designart direction

Managing visual style choices

pattern design · lighting design

Family

design, character

Familiarity
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