market share
Competitive sales slice
Market share is the portion of total sales in a market captured by a particular company or product, expressed as a percentage: Apple's market share in smartphones has grown steadily.
Companies compete fiercely to gain market share from rivals.
The term appears constantly in business reporting and strategy discussions: They're willing to lose money to build market share.
One seller, no substitutes
- oligopolyFew firms dominate market
- duopolyTwo-seller market structure
- leaderOne who guides others
- supremacyHighest rank or power
hegemony · control · concentration · consolidation · stranglehold · incumbent · gorilla · titan
Increase in scope
- penetrationEntry into something
- acquisitionAct of obtaining something
- captureTake into custody
- gainPositive return received
increase · climb · surge · momentum · trajectory · scaling · breakthrough · acceleration
Those seeking same goal
- rivalryOngoing contest between opponents
- challengerOne competing against incumbent
- contenderOne competing seriously
- raceCompetition of speed
vying · jockeying · positioning · benchmarking · ranking · leader · laggard · incumbent
Proportion out of hundred
- proportionComparative relation of parts
- volumeAmount of space filled
- valueImportance or price
- metricsStandards for assessment
analytics · tracking · estimation · calculation · reporting · data · statistics · quota
Arranging in specific locations
- targetingSelecting as objective
- segmentationDivision into sections
- differentiationRecognizing meaningful differences
- nicheRecessed wall space
diversification · pricing · branding · distribution · channel · vertical · horizontal · geographic
monopoly
One seller, no substitutes
supremacy · hegemony · control · concentration · consolidation · stranglehold · incumbent · gorilla · titan · giant
expansion
Increase in scope
- penetrationEntry into something
- acquisitionAct of obtaining something
- captureTake into custody
gain · increase · climb · surge · momentum · trajectory · scaling · breakthrough · acceleration · uptick
competitors
Those seeking same goal
- rivalryOngoing contest between opponents
- challengerOne competing against incumbent
- contenderOne competing seriously
race · vying · jockeying · positioning · benchmarking · ranking · leader · laggard · incumbent · disruptor
percentage
Proportion out of hundred
- proportionComparative relation of parts
- volumeAmount of space filled
- valueImportance or price
metrics · analytics · tracking · estimation · calculation · reporting · data · statistics · quota · slice
positioning
Arranging in specific locations
- targetingSelecting as objective
- segmentationDivision into sections
- differentiationRecognizing meaningful differences
niche · diversification · pricing · branding · distribution · channel · vertical · horizontal · geographic · demographic
- Growth Metricsgrowth rate, annual growth, revenue growth, organic growth, rapid growth
- Market Forcespricing power, monopoly, competitive advantage, barriers to entry, network effects
- brand metricsbrand awareness, brand recognition, brand equity, brand loyalty, brand image
- Competitive AnalysisSWOT analysis, benchmarking, brand comparison, competitive advantage
- market strategycompetitive advantage, differentiation, value proposition, unique selling point, USP
- businesscompany, corporation, firm, enterprise, commerce
market sharetotal revenue
All money received
profit margin · gross revenue · bottom line · net income · total output
market, share, shared, sharing, marketing, shares, supermarket, markets, marketplace