baby boomers
Post-WWII birth surge
Baby boomers are people born during the post-World War II surge in births, roughly 1946 to 1964.
The generation is associated with postwar prosperity, the counterculture of the 1960s, and now retirement age.
Baby boomers are reshaping the healthcare industry.
Often shortened to boomers, which younger generations use dismissively: OK, boomer.
Landmark 1969 music festival
- BeatlesIconic sixties rock quartet
- countercultureRejection of mainstream values
- Vietnam WarCold-era Indochina military engagement
- civil rightsGuaranteed individual legal protections
hippies · flower power · Kennedy · Nixon · Watergate · moon landing · rock 'n' roll · feminism
Leaving the workforce permanently
- MedicareFederal senior health program
- Social SecurityFederal old-age insurance program
- pensionRetiree's ongoing benefit
- 401(k)Tax-advantaged retirement savings account
elderly · gerontology · ageism · healthcare · graying · seniority · cognition · osteoporosis
Good fortune, success
- optimismTendency to expect good
- nuclear familyParents plus their offspring
- GI BillVeteran education benefit
- LevittownPlanned suburban community, postwar
consumerism · suburbs · interstate highways · drive-in theaters · tailfins · Elvis · McCarthyism · Sputnik
Saved money for later
- financial planningOrganizing future monetary goals
- IRATax-advantaged retirement fund
- annuityPeriodic fixed payment
- estate planningPreparing asset distribution posthumously
leisure · travel · golf · RVing · volunteering · retiree · downsizing · relocation
Woodstock
Landmark 1969 music festival
- BeatlesIconic sixties rock quartet
- countercultureRejection of mainstream values
- Vietnam WarCold-era Indochina military engagement
civil rights · hippies · flower power · Kennedy · Nixon · Watergate · moon landing · rock 'n' roll · feminism · protest
retirement
Leaving the workforce permanently
- MedicareFederal senior health program
- Social SecurityFederal old-age insurance program
- pensionRetiree's ongoing benefit
401(k) · elderly · gerontology · ageism · healthcare · graying · seniority · cognition · osteoporosis · arthritis
prosperity
Good fortune, success
- optimismTendency to expect good
- nuclear familyParents plus their offspring
- GI BillVeteran education benefit
Levittown · consumerism · suburbs · interstate highways · drive-in theaters · tailfins · Elvis · McCarthyism · Sputnik · poodle skirts
nest egg
Saved money for later
- financial planningOrganizing future monetary goals
- IRATax-advantaged retirement fund
- annuityPeriodic fixed payment
estate planning · leisure · travel · golf · RVing · volunteering · retiree · downsizing · relocation · second career
- generationsmillennials, Gen Z, Gen X, Silent Generation, Greatest Generation
- baby boomerspost-war generation, me generation, retirees, retirement age, Medicare recipients
- social trendsincome inequality, feminism, social mobility, environmentalism, wealth gap
- Generational issuesGen X, millennials, Gen Z, parenting styles, cultural shifts
- market segmentssegments, demographics, demographic, geographic, behavioral
- groupsteam, teams, group, club, clubs
baby boomersGeneration Z
Post-millennial demographic cohort
Gen Z · millennials · Gen Alpha · Generation X · Generation Y
baby, booming, boomed, boomtown, boomy, boomers, boomlet, boomtowns, baby boom