impulse buyers

Checkout line succumbers

Impulse buyers are people who make unplanned purchases on a whim rather than deliberation.

The term appears in marketing and retail contexts, where store layouts and product placement target this tendency: Candy at the checkout appeals to impulse buyers.

Someone might identify as an impulse buyer to explain spontaneous spending habits.

Opposites
purchasing deliberation

impulse buyerscomparison shoppers

Buyers seeking best prices

planners · bargain hunters · list makers · window shoppers · coupon clippers

spending restraint

impulse buyerssavers

Those who accumulate resources

minimalists · penny pinchers · bargain hunters · window shoppers · abstainers

Family

impulse, buyer, impulses, impulsive, impulsively, impulsiveness, impulsion, buyers, buys

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G