millennials

entitled

Having rightful claim

• lazyAvoiding effort or exertion
• narcissisticObsessed with one's image
• snowflakeFeathery ice crystal

participation trophy · job-hopping · homeownership · student debt · burnout · hustle culture · quarter-life crisis · boomerang kids · helicopter parents · overeducated

social media

Online content-sharing platforms

• smartphoneHandheld connected computer
• internetInterconnected computer systems
• streamingReal-time digital delivery

apps · Netflix · Spotify · online shopping · digital native · tech-savvy · screen time · connectivity · WiFi · mobile-first

avocado toast

Mashed green fruit on bread

• brunchMorning-afternoon meal hybrid
• craft beerSmall-batch artisanal beer
• experiencesEvents personally lived through

travel · minimalism · side hustle · adulting · FOMO · selfie · influencer · viral · meme · podcast

sustainability

Capacity to endure indefinitely

• diversityState of varied elements
• inclusionBeing made part
• equalitySame status for all

activism · social justice · environmentalism · authenticity · transparency · ethical consumption · fair trade · progressive · LGBTQ rights · feminism

Gen Y

Post-boomer demographic label

• baby boomers1946-1964 birth cohort
• Generation XMid-sixties to eighties births
• Generation ZPost-millennial demographic cohort

boomers · cohort · demographics · age group · digital natives · generational divide · coming of age · adulthood · lifecycle · sociologists

• generationsbaby boomers, Gen Z, Gen X, baby boomer, Silent Generation
• young generationsGen Z, teenagers, youth, Gen Alpha, tweens
• social trendsincome inequality, feminism, social mobility, environmentalism, wealth gap
• Generational issuesbaby boomers, Gen X, Gen Z, parenting styles, cultural shifts
• market segmentssegments, demographics, demographic, geographic, behavioral
• groupsteam, teams, group, club, clubs