target market
Aimed-at consumer group
A target market is the specific group of consumers a business aims to reach with its products or services.
Companies define target markets by demographics, interests, income levels, or behaviors: Our target market is college-educated women aged 25 to 40.
The term appears constantly in marketing and business planning, where identifying and understanding your target market shapes everything from product design to advertising strategy.
Arranging in specific locations
- differentiationRecognizing meaningful differences
- reachExtend to touch
- engagementCommitment to wed or attend
- conversionAct of changing states
acquisition · messaging · value proposition · competitive advantage · outreach
Moderated consumer research session
- customer surveyForm collecting buyer opinions
- competitive analysisSystematic study of market opponents
- data analyticsExamining information for patterns
- trend analysisExamining directional data shifts
What clients require
- brand loyaltyHabitual preference for one company
- customer feedbackResponses from buyers
- customer satisfactionBuyer fulfillment level
- value propositionPromised benefit to customers
spending power · disposable income · price sensitivity · customer retention · repeat purchase · consumer demand · buying power
Population segment by birth years
- geographic locationPosition on Earth's surface
- occupationOne's regular paid work
- household sizeResidents in one dwelling
- marital statusWedded or unwedded classification
income level · ethnicity · generation · urban · suburban · rural · millennials · baby boomers
positioning
Arranging in specific locations
- differentiationRecognizing meaningful differences
- reachExtend to touch
- engagementCommitment to wed or attend
conversion · acquisition · messaging · value proposition · competitive advantage · outreach
focus group
Moderated consumer research session
- customer surveyForm collecting buyer opinions
- competitive analysisSystematic study of market opponents
- data analyticsExamining information for patterns
trend analysis · consumer research · quantitative research · A/B testing
customer needs
What clients require
- brand loyaltyHabitual preference for one company
- customer feedbackResponses from buyers
- customer satisfactionBuyer fulfillment level
value proposition · spending power · disposable income · price sensitivity · customer retention · repeat purchase · consumer demand · buying power
age group
Population segment by birth years
- geographic locationPosition on Earth's surface
- occupationOne's regular paid work
- household sizeResidents in one dwelling
income level · marital status · ethnicity · generation · urban · suburban · rural · millennials · baby boomers · seniors
demographic
Statistical population category
- business planexecutive summary, financial projections, business model, mission statement, competitive advantage
- marketing strategyproduct, price, place, promotion, positioning
- Product Strategypricing, positioning, roadmap, launch, branding
- market strategycompetitive advantage, differentiation, value proposition, unique selling point, USP
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- business financeaccounting, balance sheet, revenue stream, profit margin, budget
market, target, marketing, targets, marketer, marketed, targeting, marketable, remarket