repeat business

Returning customer revenue

Repeat business is when customers return to buy from the same seller again.

It signals satisfaction and loyalty, making it a key metric for businesses: We depend on repeat business from regulars.

The term often appears in discussions of customer retention versus acquiring new customers, since repeat business typically costs less to generate.

Related

retention · customer retention · recurring · patronage · faithful · subscribers · referrals · word of mouth · satisfaction · trust · habit · return visits · familiarity · reliable · steady · steady income · ongoing · renewal

Categories
Opposites
customer transaction frequency

repeat businessimpulse buy

Unplanned spur-of-the-moment acquisition

one-time purchase · one-shot deal

customer loyalty/retention

repeat businesscustomer churn

Loss of paying clients

one-and-done

Family

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Familiarity
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