budget brand
Store's bargain line
A budget brand is a product line positioned at the low end of the market, emphasizing affordability over premium quality or prestige.
Budget brands compete primarily on price rather than features or reputation: The store's budget brand paper towels work fine for most purposes.
The term sometimes carries connotations of cheapness or inferior quality, though many budget brands offer reasonable value.
- genericNot brand-name
- private labelRetailer-branded merchandise
- cheapLow in price
- affordableReasonably priced
- discountReduced price offered
knockoff · bargain · value · bang for buck · economy · no-frills · imitation · thrifty · cut-rate · dollar-store · bottom dollar · white-label · dupe · savings · warehouse · bulk · basic · low-cost
- brand classification
- store brandsprivate label, white label, Kirkland, Great Value, Up and Up
- Budget TechChromebook, Raspberry Pi, netbook, Kindle Fire, Android tablet
- market strategymarket position, competitive advantage, differentiation, target market, value proposition
- brandingtaglines, logos, slogans, color schemes, packaging
- pet foodfish food, pet food, cat food, dog treats, kibble