clout

Wallop or influence

Clout is influence or power, especially in political or social contexts: She has clout with the mayor, His endorsement carries real clout.

The word suggests the ability to make things happen through connections or reputation rather than formal authority.

In its older sense, a clout is a heavy blow: He gave him a clout on the ear.

To clout is to hit hard.

Among younger speakers, clout increasingly refers to social media fame or cultural cachet: chasing clout, clout chaser.

hit

strike

Forceful impact or stoppage

  • smackStrike with open hand
  • slapOpen-handed blow
  • cuffSleeve or trouser terminus

whack · blow · punch · wallop · thump · knock · swat · bash · slug · clip

status

prestige

Reputation commanding admiration

esteem · recognition · renown · prominence · notoriety · fame · respect · stature · profile · cachet

influence

sway

Rock back and forth

  • leverageBorrowed capital for amplified returns
  • pullForce toward oneself
  • weightMeasure of heaviness

cachet · connections · networking · lobbying · persuasion · advocacy · manipulation · coercion · inducement · negotiation

power

authority

Power to enforce obedience

muscle · strength · might · force · grip · reach · jurisdiction · governance · sovereignty · enforcement

fashion

streetwear

Skate and hip-hop clothing

  • hypeExaggerated promotional fanfare
  • hypebeastPerson obsessed with trendy brands
  • dripLiquid falling slowly

flex · swag · Supreme · sneakerhead · drop · resale · collab

Categories
Opposites
informal influence and power

cloutpowerlessness

Inability to affect outcomes

impotence · helplessness · weakness · ineffectuality · irrelevance

social standing and importance

cloutobscurity

State of being unknown

anonymity · invisibility · marginality · unimportance · insignificance

physical striking force (archaic/regional sense)

cloutcaress

Gentle loving touch

gentle touch · tap · pat · stroke · graze

Phrases
Family

clouts, clouted, clouting

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G