bandwagon effect

Following the crowd

The bandwagon effect describes the tendency of people to adopt beliefs, behaviors, or trends because others are doing so.

The more popular something becomes, the more likely additional people are to join in, creating a self-reinforcing cycle.

It operates in politics, consumer behavior, fashion, and social movements.

The candidate's rising poll numbers created a bandwagon effect that brought in more supporters.

The related phrase jump on the bandwagon means to join a popular trend or movement, often opportunistically.

trends

viral

Spreading quickly online

  • trendingCurrently gaining widespread attention
  • crazeShort-lived popular obsession
  • fadShort-lived enthusiasm

hype · buzz · momentum · wave · surge · phenomenon · sensation · mainstream · zeitgeist · fashion

marketing

hype

Exaggerated promotional fanfare

FOMO · advertising · endorsement

conformity

groupthink

Conformity-driven poor decisions

copycat · assimilation · uniformity · alignment · cohesion

psychology

anchoring

Fastening securely to position

Categories
Opposites
conformity vs. independence

bandwagon effectnonconformity

Rejection of prevailing norms

individualism · self-reliance · self-determination · freethinking · autonomy

momentum direction

bandwagon effectcontrarianism

Opposing prevailing views systematically

reactance · abandoning ship · bucking the trend · skepticism

decision basis

bandwagon effectcritical thinking

Objective evaluation of information

evidence-based reasoning · skepticism · due diligence

Family

effect, effects, effective, effectiveness, bandwagon, bandwagons, bandwagoner

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Rated G