John Deere

Green farm equipment

John Deere is an American company that manufactures agricultural and construction equipment, particularly tractors.

The brand is recognizable by its green-and-yellow color scheme and leaping deer logo.

Founded in 1837 by a blacksmith of the same name, John Deere is synonymous with farming machinery: Every farm around here runs John Deere equipment.

The name often refers to the equipment itself: He bought a new John Deere.

equipment

tractor

Agricultural pulling vehicle

baler · planter · sprayer · loader · excavator · backhoe · gator · skid steer · bulldozer · grader

agriculture

farming

Cultivating land for food

planting · crop · field · acreage · yield · tillage · furrow · sowing · irrigation · hay

innovation

GPS guidance

Satellite-powered route direction

patents · research · technology · modernization · machine learning · connectivity

brand

trademark

Registered commercial identifier

iconic · American · heritage · agricultural equipment · lawn care · construction equipment · reliability · quality · resale value

culture

Americana

Heritage artifacts or music

heartland · pickup truck · cap · merchandise · collectibles · toy tractors · generational · family farm · working class · pride

Categories
Opposites
agricultural vs. non-agricultural equipment

John DeereCaterpillar

Construction equipment manufacturer

JCB · Ford Motor Company · General Motors · Tesla · Boeing

rural/agricultural identity vs. urban/industrial identity

John DeereWall Street

American finance hub

city life · Tesla · Silicon Valley · Manhattan · Goldman Sachs

right-to-repair resistance vs. open/repairable products

John DeereLinux

Open-source operating system kernel

vintage tractors

Family

John

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G