maximum bid

Highest allowed wager

A maximum bid is the highest amount a buyer is willing to pay in an auction or bidding situation.

On platforms like eBay, you set a maximum bid and the system automatically increases your bid incrementally to maintain your position, up to that ceiling: I set my maximum bid at $200, but the item sold for $150.

In advertising, it caps what you'll pay per click or impression.

Related

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bid amount level

maximum bidminimum bid

Lowest acceptable starting offer

reserve price · starting bid · low bid · price floor · lower limit

bidding stage/sequence

maximum bidopening bid

First price proposed

starting bid · opening offer

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Used worldwide · Timeless · Everyday, not technical · Rated G