viral campaign
Contagious marketing effort
A viral campaign is a marketing effort designed to spread rapidly through social sharing, like a virus passing person to person.
The term emerged with the internet, where content can reach millions through shares, likes, and forwards rather than paid advertising: Their viral campaign got ten million views in three days.
Success depends on creating content compelling enough that people voluntarily pass it along.
- buzzContinuous low drone
- trendingCurrently gaining widespread attention
- hashtagLabeled link for posts
- social mediaOnline content-sharing platforms
- sharesUnits of company ownership
meme · contagious · spreadable · influencer · retweet · share button · clickbait · engagement · followers · outbreak · wildfire · breaking the internet · sensation · shareable · likes · reach · exposure · brand awareness
- Online Activismhashtag activism, online petitions, social media activism, clicktivism, slacktivism
- advertisingad, ads, commercial, commercials, TV commercial
- promotionssale, discount, promos, coupon, deals
- crowdfundingbacker, backers, contribution, contributor, contributors
- PR tacticspress release, press conference, media kit, spokesperson, talking points
viral campaignbroadcast advertising
Promotional content via transmission
TV commercial · radio spot · sponsored content · print ad · print advertising
viral, campaign, viruses, virally, virology, virologist, virological, antiviral, campaigns