clicktivism
Online petition signing
Clicktivism is political or social activism conducted through low-effort online actions—signing petitions, sharing posts, changing profile pictures.
The term is usually dismissive, implying that clicking replaces meaningful engagement: Clicktivism makes people feel good without accomplishing anything.
Defenders argue such actions raise awareness and can spark broader movements.
Done for appearance's sake
- virtue-signalingShowy ethical posturing
- superficialLacking depth or substance
- tokenismSuperficial inclusion efforts
- armchairUpholstered seat with supports
low-effort · symbolic · feel-good · bandwagon · ineffective · lazy · passive · hollow
Pleading for a cause
- awarenessState of perceiving reality
- campaignOrganized effort toward goal
- causeWhat produces an effect
- movementChange in position
grassroots · solidarity · protest · boycott · petition · mobilization · fundraiser · donate
Formal written appeal
- hashtagLabeled link for posts
- likeComparable to, or enjoy
- sharePortion given out
- retweetRepublish another's post
viral · signature · tweet · post · comment · follow · subscribe · tag
Network-connected state
- websiteOnline page collection
- platformRaised flat structure
- algorithmFinite problem-solving procedure
- trendingCurrently gaining widespread attention
notification · feed · timeline · engagement · analytics · traffic · scroll · screen
Increase in intensity
- visibilityRange of clear sight
- reachExtend to touch
- viralityTendency to spread exponentially
- momentumProduct of mass, velocity
donation · pressure · accountability · exposure · attention · mainstream · spotlight
performative
Done for appearance's sake
- virtue-signalingShowy ethical posturing
- superficialLacking depth or substance
- tokenismSuperficial inclusion efforts
armchair · low-effort · symbolic · feel-good · bandwagon · ineffective · lazy · passive · hollow · meaningless
advocacy
Pleading for a cause
- awarenessState of perceiving reality
- campaignOrganized effort toward goal
- causeWhat produces an effect
movement · grassroots · solidarity · protest · boycott · petition · mobilization · fundraiser · donate · charity
petition
Formal written appeal
retweet · viral · signature · tweet · post · comment · follow · subscribe · tag · mention
online
Network-connected state
trending · notification · feed · timeline · engagement · analytics · traffic · scroll · screen · browser
amplification
Increase in intensity
- visibilityRange of clear sight
- reachExtend to touch
- viralityTendency to spread exponentially
momentum · donation · pressure · accountability · exposure · attention · mainstream · spotlight
- Online Activismonline petitions, e-petitions, viral campaign, tweetstorms, Twitter storms
- political buzzwordswoke, wokeness, virtue signaling, virtue signal, dog whistle
- civic techcivic engagement, e-government, e-governance, open data, open government
clicktivismgrassroots organizing
Local citizen-led collective action
direct action · street protest · marching · civil disobedience · community organizing
click, activist, clicking, activism, clicks, clicked, activists, clicker, clickable