promotional tour
Marketing travel schedule
A promotional tour is a series of scheduled public appearances—interviews, signings, performances, or events—designed to generate publicity for a new product, typically a book, album, or film.
Authors go on book tours, musicians do press tours, actors make the talk-show rounds: She's doing a promotional tour for her memoir.
The term emphasizes that the travel serves marketing rather than performance.
- publicityMedia-driven awareness
- press junketPromotional media event tour
- roadshowTraveling promotional presentation
- pressApply force downward
- interviewsFormal evaluative conversations
media blitz · talk show · late night · appearances · meet and greet · autographs · fans · media · bookings · venues · sold out · schedule · cities · hotels · buses · backstage · signings · launch
- traveling showstraveling troupe, roadshow, road show, circus, vaudeville
- marketing eventstrade show, expo, product launch, grand opening, press conference
- speaking tourslecture circuit, keynote speech, guest lecture, keynote, author talk
- blockbustersAvengers, Harry Potter, Finding Nemo, The Dark Knight, Spider-Man
- trade showstrade shows, SXSW, trade fairs, expos, Comic-Con
promotional tourvacation
Leisure time away
holiday · leisure travel · getaway · retreat · sabbatical
promotional tourmedia blackout
Suppression of press coverage
laying low · hiding out · keeping a low profile · disappearing act · seclusion
promotional tourretirement
Leaving the workforce permanently
hiatus · career break · farewell tour · taking time off · winding down
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