sub-brand
Brand within brand
A sub-brand is a secondary brand that exists under and derives identity from a parent brand.
Companies create sub-brands to target specific market segments while retaining association with the main brand: Toyota launched Lexus as a luxury sub-brand, Diet Coke is a sub-brand of Coca-Cola.
Sub-brands allow product differentiation without building recognition from scratch.
Differing form of something
- tierHorizontal structural layer
- budget lineDesignated spending category
- entry-levelRequiring minimal prior experience
- flagshipCommander's principal vessel
SKU · model · edition · series · collection · label · private label · generic
Registered commercial identifier
- product lineBrand's complete merchandise array
- positioningArranging in specific locations
- segmentationDivision into sections
- target marketIntended consumer group
Of lesser importance
- divisionSplitting into parts
- spin-offDerivative from a parent
- acquisitionAct of obtaining something
- mergerCorporate combination
holding company · conglomerate · corporate identity · intellectual property · franchise · vertical integration · market share · competitive advantage
variant
Differing form of something
- tierHorizontal structural layer
- budget lineDesignated spending category
- entry-levelRequiring minimal prior experience
flagship · SKU · model · edition · series · collection · label · private label · generic · limited edition
trademark
Registered commercial identifier
- product lineBrand's complete merchandise array
- positioningArranging in specific locations
- segmentationDivision into sections
subsidiary
Of lesser importance
- divisionSplitting into parts
- spin-offDerivative from a parent
- acquisitionAct of obtaining something
merger · holding company · conglomerate · corporate identity · intellectual property · franchise · vertical integration · market share · competitive advantage
- brandingtaglines, logos, slogans, color schemes, packaging
- product linesseries, range, collection, edition, line
- brand strategies
- Brand Termstrademark, trade name, service mark, logo, wordmark
- rebrandinglogo redesign, name change, rebadge, rechristen, rename
sub, brand, brands, branded, branding, brandish, rebrand, rebranding, unbranded