house brand
Store's exclusive label
A house brand is a product sold under a retailer's own name rather than a manufacturer's established brand.
Grocery stores sell house brand cereals and cleaning supplies alongside name brands, typically at lower prices.
Also called store brand or private label.
The house brand coffee is half the price of Folgers.
- chain storeRetailer with multiple branches
- big boxWarehouse-style retail building
- white labelUnbranded goods for rebranding
- genericNot brand-name
- customer loyaltyOngoing preference for one seller
value for money · budget friendly · everyday low price · bottom dollar · supermarket · shelf space · private label · no-name · knock off · quality control · profit margins · product line · price sensitivity · competitive pricing · economies of scale · consumer trust · labeling · promotional discounts
- product linesseries, range, collection, edition, line
- store brandsprivate label, white label, Kirkland, Great Value, Up and Up
- genericsgeneric drug, knockoff, private label, white label, unbranded
- well drinkswell vodka, well whiskey, well tequila, well drink, rail vodka
- brandingtaglines, logos, slogans, color schemes, packaging
- product origincountry of origin, imported, domestic, overseas, offshore
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