product line
Manufacturer's item collection
A product line is a group of related products sold under a single brand or by one company.
The products share a category but differ in size, price, or features: They expanded their product line to include budget options.
A clothing company might have separate product lines for men, women, and children.
Companies launch, extend, or discontinue product lines based on market demand.
Company's product line name
- logoCompany identifying symbol
- trademarkRegistered commercial identifier
- identityWho someone is
- namingAssigning a label
positioning · differentiation · recognition · packaging · tagline · image · perception · prestige
Extent of variation
- assortmentMixed collection of things
- collectionGathered set of items
- offeringsThings presented or given
- selectionChosen item or items
lineup · suite · series · catalog · inventory · mix · stock · merchandise
Ranked authority structure
- tiersHorizontal arranged levels
- categoriesGroups of related things
- premiumAdded cost for better
- economySystem of trade and production
mid-range · entry-level · flagship · standard · deluxe · basic · professional · consumer
Added part or duration
- diversificationExpanding into varied areas
- growthIncrease in size
- broadeningIncreasing in extent
- developmentProgress toward maturity
proliferation · addition · launch · rollout · introduction · spinoff · branching · scaling
Sales to end users
- consumersThose who buy goods
- demandForceful request or requirement
- segmentationDivision into sections
- nicheRecessed wall space
distribution · sales · merchandising · promotion · advertising · targeting · competition · pricing
First functional specimen
- breakthroughSudden important advance
- cutting-edgeAt innovation's forefront
- patentObvious; inventor's monopoly
- pioneeringFirst to explore territory
revolutionary · state-of-the-art · R&D · design · engineering · next-generation · advancement · modernization
brand
Company's product line name
naming · positioning · differentiation · recognition · packaging · tagline · image · perception · prestige · heritage
range
Extent of variation
- assortmentMixed collection of things
- collectionGathered set of items
- offeringsThings presented or given
selection · lineup · suite · series · catalog · inventory · mix · stock · merchandise · goods
hierarchy
Ranked authority structure
- tiersHorizontal arranged levels
- categoriesGroups of related things
- premiumAdded cost for better
economy · mid-range · entry-level · flagship · standard · deluxe · basic · professional · consumer · budget
extension
Added part or duration
- diversificationExpanding into varied areas
- growthIncrease in size
- broadeningIncreasing in extent
development · proliferation · addition · launch · rollout · introduction · spinoff · branching · scaling · new release
retail
Sales to end users
- consumersThose who buy goods
- demandForceful request or requirement
- segmentationDivision into sections
niche · distribution · sales · merchandising · promotion · advertising · targeting · competition · pricing · ecommerce
prototype
First functional specimen
- breakthroughSudden important advance
- cutting-edgeAt innovation's forefront
- patentObvious; inventor's monopoly
pioneering · revolutionary · state-of-the-art · R&D · design · engineering · next-generation · advancement · modernization · technology
- beauty industrylipstick, mascara, foundation, eyeshadow, blush
- product infoname, brand, price, description, features
- marketing strategyprice, place, promotion, positioning, segmentation
- Product Strategypricing, positioning, roadmap, launch, branding
- catalogsprint catalog, catalog entry, Sears catalog, mail order catalog, item description
- linesparallel lines, intersecting lines, dotted, dashed, curved
line, produce, product, production, products, producer, productive, productivity, unproductive