rebadge
Apply new branding
To rebadge something is to put a new name or brand on it while keeping the underlying product essentially the same.
The term comes from automotive manufacturing, where one company's vehicle is sold under another brand with minimal changes: The SUV was rebadged and sold as a luxury model.
The practice extends to any product or service given superficial rebranding: They rebadged the software and doubled the price.
Original parts producer
- variantDiffering form of something
- nameplateIdentifying sign mounted publicly
- faceliftCosmetic procedure reducing wrinkles
- powertrainVehicle propulsion system
chassis · drivetrain · automaker · specifications · dealership · aftermarket · VIN · monocoque
Arranging in specific locations
- repositioningMoving to new spot
- relaunchBegin anew after pause
- brandingCreating distinctive identity
- promotionRank increase or publicity
awareness · strategy · targeting · consumers · marketplace · campaign · logo · slogan
Revising corporate identity
- white-labelBrandless goods for rebranding
- outsourcingThird-party task delegation
- acquisitionAct of obtaining something
- mergerCorporate combination
subsidiary · licensing · franchise · restructuring · reseller · distributor · spin-off · relabeling
Productive without waste
- streamlineRemove unnecessary elements
- consolidationCombining into unified whole
- rationalizationInventing acceptable motives afterward
- standardizationImplementing uniform technical specifications
overhead · margin · synergy · budget · savings · lean · trimming · reduction
OEM
Original parts producer
- variantDiffering form of something
- nameplateIdentifying sign mounted publicly
- faceliftCosmetic procedure reducing wrinkles
powertrain · chassis · drivetrain · automaker · specifications · dealership · aftermarket · VIN · monocoque · twin
positioning
Arranging in specific locations
- repositioningMoving to new spot
- relaunchBegin anew after pause
- brandingCreating distinctive identity
promotion · awareness · strategy · targeting · consumers · marketplace · campaign · logo · slogan · image
rebranding
Revising corporate identity
- white-labelBrandless goods for rebranding
- outsourcingThird-party task delegation
- acquisitionAct of obtaining something
merger · subsidiary · licensing · franchise · restructuring · reseller · distributor · spin-off · relabeling · integration
efficiency
Productive without waste
- streamlineRemove unnecessary elements
- consolidationCombining into unified whole
- rationalizationInventing acceptable motives afterward
standardization · overhead · margin · synergy · budget · savings · lean · trimming · reduction
- rebrandingrebrand, logo redesign, name change, rechristen, rename