logo redesign
New company symbol
A logo redesign is the process of updating or overhauling a company's or organization's visual symbol.
Redesigns range from subtle refinements—tweaking colors, simplifying shapes—to complete transformations that abandon the old look entirely.
The logo redesign sparked backlash from longtime fans.
Companies undertake redesigns to modernize their image, signal strategic shifts, or distance themselves from negative associations.
- brandingCreating distinctive identity
- brand identityCompany's distinctive public face
- rebrandChange commercial identity
- refreshRestore energy or newness
- new lookAltered aesthetic presentation
identity · visual identity · makeover · overhaul · revamp · modernize · update · facelift · typeface · sans serif · icon · emblem · mark · symbol · wordmark · graphic · creative · agency