rechristen
Give new title
To rechristen is to give a new name to something already named.
Ships are rechristened when ownership changes.
Cities get rechristened after political upheavals.
The word applies to informal renaming too: We rechristened the cat "Houdini" after his third escape.
Assign a different title
- rebrandChange commercial identity
- retitleGive new name
- redesignateAssign a new classification
- relabelAssign a new designation
moniker · alias · nickname · sobriquet · appellation · pseudonym · epithet · cognomen
Change commercial identity
- relaunchBegin anew after pause
- reimagineEnvision in altered form
- reinventRadically change something existing
- makeoverComplete appearance overhaul
transformation · new identity · fresh start · new chapter · overhaul · revamp · reboot · repositioning
Ritual water purification ceremony
- ceremonyFormal event marking occasions
- dedicationWholehearted loyalty to purpose
- blessingPrayer seeking divine favor
- consecrationDedicating to sacred purpose
anointing · initiation · rite · sacrament · liturgy · font · godparent · vows
rename
Assign a different title
- rebrandChange commercial identity
- retitleGive new name
- redesignateAssign a new classification
relabel · moniker · alias · nickname · sobriquet · appellation · pseudonym · epithet · cognomen · denomination
rebrand
Change commercial identity
- relaunchBegin anew after pause
- reimagineEnvision in altered form
- reinventRadically change something existing
makeover · transformation · new identity · fresh start · new chapter · overhaul · revamp · reboot · repositioning · pivot
baptism
Ritual water purification ceremony
- ceremonyFormal event marking occasions
- dedicationWholehearted loyalty to purpose
- blessingPrayer seeking divine favor
consecration · anointing · initiation · rite · sacrament · liturgy · font · godparent · vows · ordained
vessel
Receptacle for contents
- launchSet into motion
- maiden voyageShip's initial journey
- champagneEffervescent celebratory wine
hull · bow · sponsor · shipyard · commissioning · flagship · fleet · maritime · nautical · seafaring
- rebrandingrebrand, logo redesign, name change, rebadge, rename