lead story

Front page feature

The lead story is the most prominent news item in a broadcast or publication—the one editors judge most important or newsworthy.

In television news, it opens the program; in newspapers, it appears on the front page, often above the fold.

The scandal became the lead story on every network.

Opposites
editorial prominence

lead storyfiller

Substance closing gaps

sidebar · brief · news brief · afterthought · soft news

newsworthiness

lead storyold news

Outdated information

feature story

Family

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Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G