straplines
Catchy marketing phrases
Straplines are short phrases accompanying a logo or brand name, summarizing what an organization does or stands for.
The term is primarily British; Americans typically say tagline or slogan.
A newspaper's strapline appears beneath its masthead: The Guardian's strapline is "Comment is free, but facts are sacred".
In advertising, straplines aim to be memorable and distinctive.
Memorable promotional phrase
- taglineMemorable branding phrase
- mottoGuiding behavioral phrase
- mantraRepeated focus phrase
- one-linerBrief standalone joke
soundbite · watchword · catchword · buzzphrase · hook · punchline · quip
Memorable branding phrase
- sloganMemorable promotional phrase
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
- messagingSending written digital communications
Easy to remember
- iconicWidely recognized, enduring
- quotableWorth citing verbatim
- timelessUnaffected by eras
- punchyForceful and concise
snappy · witty · clever · pithy · succinct · earworm · unforgettable · classic
News article title
- copywritingCreating promotional text
- billboardLarge outdoor advertising structure
- commercialPaid broadcast promotion
- campaignOrganized effort toward goal
jingle · banner · poster · classified
slogan
Memorable promotional phrase
one-liner · soundbite · watchword · catchword · buzzphrase · hook · punchline · quip
tagline
Memorable branding phrase
- sloganMemorable promotional phrase
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
catchy
Easy to remember
punchy · snappy · witty · clever · pithy · succinct · earworm · unforgettable · classic · legendary
headline
News article title
- copywritingCreating promotional text
- billboardLarge outdoor advertising structure
- commercialPaid broadcast promotion
campaign · jingle · banner · poster · classified
straplinesfeature articles
In-depth published narratives
body text · body copy · white papers · dissertations · treatises