postsales
After the transaction
Postsales refers to activities, services, or support that occur after a purchase is completed.
A postsales team handles customer onboarding, technical support, and account management.
Postsales revenue comes from maintenance contracts, upgrades, or add-on services.
The term appears primarily in business contexts, often contrasted with presales efforts focused on closing deals.
Assistance for buyers
- warrantyFormal repair promise
- guaranteeFormal promise of fulfillment
- repairRestore to working order
- replacementWhat takes another's place
service agreement · technical assistance · troubleshooting · helpdesk · maintenance · claims · coverage · protection
Acts of extending agreements
- upsellingEncouraging costlier purchases
- account managementOverseeing customer relationships professionally
- client relationsMaintaining ties with customers
- engagementCommitment to wed or attend
CRM · onboarding · customer journey · win-back · reactivation · follow-up · check-ins · nurturing
Systematic data collection
- evaluationDetermining worth or quality
- reviewsPublished critical assessments
- testimonialsStatements praising something's worth
- ratingsEvaluative scores assigned
assessment · NPS · comments · input · feedback loop · service quality · product quality · user experience
Pleading for a cause
- brand ambassadorsPaid product representatives
- repeat customersBuyers who return
- referralsDirected endorsements elsewhere
- endorsementFormal expression of support
trust · affinity · word-of-mouth · champions · promoters · community · evangelists · preference
customer service
Assistance for buyers
replacement · service agreement · technical assistance · troubleshooting · helpdesk · maintenance · claims · coverage · protection · defects
renewals
Acts of extending agreements
- upsellingEncouraging costlier purchases
- account managementOverseeing customer relationships professionally
- client relationsMaintaining ties with customers
engagement · CRM · onboarding · customer journey · win-back · reactivation · follow-up · check-ins · nurturing · loyalty programs
survey
Systematic data collection
- evaluationDetermining worth or quality
- reviewsPublished critical assessments
- testimonialsStatements praising something's worth
ratings · assessment · NPS · comments · input · feedback loop · service quality · product quality · user experience · complaints
advocacy
Pleading for a cause
- brand ambassadorsPaid product representatives
- repeat customersBuyers who return
- referralsDirected endorsements elsewhere
endorsement · trust · affinity · word-of-mouth · champions · promoters · community · evangelists · preference · recommendation