school motto

Campus rallying cry

A school motto is a short phrase expressing an institution's ideals or guiding principles, often in Latin: The school motto was "Knowledge Is Power".

Mottos appear on crests, letterheads, and buildings, meant to inspire students and define institutional identity.

They tend toward lofty abstractions—truth, service, excellence—and rarely change once established.

Related
  • sloganMemorable promotional phrase
  • maximBrief moral principle
  • traditionCustom passed through generations
  • honorHigh regard, moral dignity
  • prideSatisfaction from one's achievements

unity · aphorism · mission statement · legacy · perseverance · ad astra · wisdom · pledge · emblem · creed · honor code · Latin · crest · coat of arms · carpe diem · excellence · values · plaque

Categories
Opposites
type of school identifier/symbol

school mottofight song

School's rallying anthem

school anthem · school mascot · school crest · school logo · school uniform

formality and permanence

school mottolocker room talk

Crude speech among men

playground chant · inside joke

Family

school, motto

Familiarity
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Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G