no-name brands

Off-brand store products

No-name brands are generic or store-brand products sold without a recognizable manufacturer's name, typically at lower prices than branded alternatives.

The term can be slightly dismissive, implying inferior quality or lack of prestige: I bought the no-name version to save money.

Some retailers have turned "no name" into an actual brand, making the term paradoxically self-referential.

Related

imitation · cheap · discount · dollar store · bottom shelf · plain · plain wrapper · copycat · white-label · supermarket · value · economy · dupe · replica · substitute · basic · unremarkable · forgettable

Categories
Opposites
brand recognition and prestige

no-name brandsname brands

Trademarked commercial products

brand names · designer brands · household names

perceived quality and value positioning

no-name brandsluxury brands

Prestigious, expensive product makers

premium brands · designer labels · upscale brands · Gucci · Louis Vuitton

market power and dominance

no-name brandsmarket leaders

Dominant companies in field

global brands

Family

name, brand, names, brands, named, naming, unnamed, nameless, namely

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G