catchphrases
Memorable repeated expressions
Catchphrases are expressions that become associated with a particular person, group, or cultural moment through frequent repetition.
A comedian's catchphrase gets laughs from recognition alone.
Politicians craft catchphrases for campaigns.
The term can be dismissive—reducing someone's message to a mere catchphrase suggests it lacks substance: His policy positions are just catchphrases.
Memorable branding phrase
- mottoGuiding behavioral phrase
- mantraRepeated focus phrase
- buzzwordTrendy jargon, often hollow
- soundbiteBrief broadcast excerpt
strapline · headline · watchword · battlecry · byword · rallying cry · branding · advertising
Traditional saying expressing truth
- adageTraditional pithy truth
- aphorismTerse general truth
- sayingShort, wise expression
- maximBrief moral principle
cliché · truism · platitude · quip · witticism · bon mot · saw · epigram
Easy to remember
- attention-grabbingCommanding immediate notice
- teaserSomething that piques interest
- enticementSomething that attracts
- drawCreate with pencil
appeal · engagement · captivation · memorable · sticky · earworm · repetition
tagline
Memorable branding phrase
soundbite · strapline · headline · watchword · battlecry · byword · rallying cry · branding · advertising · marketing
proverb
Traditional saying expressing truth
maxim · cliché · truism · platitude · quip · witticism · bon mot · saw · epigram · colloquialism
catchy
Easy to remember
- attention-grabbingCommanding immediate notice
- teaserSomething that piques interest
- enticementSomething that attracts
draw · appeal · engagement · captivation · memorable · sticky · earworm · repetition
iconic
Widely recognized, enduring
- quotableWorth citing verbatim
- unforgettablePermanently fixed in memory
- catchyEasy to remember
classic · enduring · timeless · signature · famous · notable · emblematic · resonant · impactful · pithy
- Pop Culture TriviaTV trivia, Oscar winners, Grammy winners, Emmy winners, song lyrics
- Famous Linesfamous lines, classic quotes, memorable lines, one-liners, dialogue
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- comedy elementspunchline, wit, gag, satire, irony
- expressionsexpression, I love you, idioms, thank you, I'm sorry
- phrasesidiom, idioms, clause, slogan, motto