wordmarks
Brand name designs
A wordmark is a logo consisting entirely of text—the company or brand name rendered in a distinctive typeface without accompanying symbols or icons.
Google, Coca-Cola, and FedEx use wordmarks.
The term appears in branding and graphic design contexts: We're updating the wordmark but keeping the icon.
Compare with logomarks, which are purely graphic.
Branded identifying graphic
- letterformA character's visual structure
- typefaceLettering style design
- fontCharacter style set
- kerningLetter-pair spacing adjustment
tracking · leading · glyph · ligature · serif · sans-serif · italic · bold
Handwritten name for verification
- insigniaDistinguishing mark of rank
- emblemRepresentational sign or device
- crestHighest point or tuft
- badgeWorn symbol of membership
seal · hallmark · nameplate · label · stamp · logotype · monogram · ensign
Registered commercial identifier
- registrationFormal recording of participation
- infringementViolation of rights
- licensingGranting official permission
- copyrightExclusive reproduction rights
distinctiveness · dilution · genericization · USPTO · unregistered · protection · ownership · enforcement
Company identifying symbol
- trademarkRegistered commercial identifier
- taglineMemorable branding phrase
- namingAssigning a label
- positioningArranging in specific locations
logotype
Branded identifying graphic
- letterformA character's visual structure
- typefaceLettering style design
- fontCharacter style set
kerning · tracking · leading · glyph · ligature · serif · sans-serif · italic · bold · baseline
signature
Handwritten name for verification
badge · seal · hallmark · nameplate · label · stamp · logotype · monogram · ensign · medallion
trademark
Registered commercial identifier
- registrationFormal recording of participation
- infringementViolation of rights
- licensingGranting official permission
copyright · distinctiveness · dilution · genericization · USPTO · unregistered · protection · ownership · enforcement
logo
Company identifying symbol
ampersand
Symbol for "and"
asterisk · dagger · interrobang · numero · percent · plus · equals · slash · bullet · fleuron
wordmarkslogomarks
Symbolic brand identifiers
symbols · pictograms · icons · emblems · graphic symbols
wordmarksideograms
Symbols representing ideas directly