mailshot

Bulk promotional letter

A mailshot is a batch of promotional or informational material sent to many recipients at once, typically for advertising or fundraising: The charity sent out a mailshot to all previous donors.

The term is primarily British; Americans more often say mass mailing or direct mail.

It can also function as a verb: We mailshotted ten thousand households.

content

brochure

Printed promotional material

leafletSingle-sheet printed handout
catalogueSystematic list of items
newsletterPeriodic organizational publication

pamphlet · flyer · circular · insert · booklet · prospectus · postcard · handbill · announcement · literature

directmail

circular

Forming a closed curve

distributionAllocation across recipients
postageFee for mailing
dispatchSend with speed

postal · envelope · addressing · franking · unaddressed · letterbox · delivery · sorting · batch · volume

campaign

targeting

Selecting as objective

audienceGathered viewers collectively
personalizationTailoring to individual needs
segmentationDivision into sections

demographics · prospects · leads · conversion · engagement · call-to-action · opt-in · opt-out · recipient · subscriber

promotion

offer

Proposal to provide

discountReduced price offered
voucherRedeemable certificate for value
couponCertificate for reduced price

deal · sale · special · introductory · launch · bargain · clearance · incentive · sample · prize-draw

Opposites

communication targeting

mailshotpersonal letter

Individual written correspondence

personal correspondence · handwritten note · direct message

solicitation vs. requested communication

mailshotcorrespondence

Exchanged written communication

communication medium/method

mailshotword of mouth

Information passed through conversation

face-to-face meeting · phone call

Family

mailshots

Familiarity: Top 1,000,000
Profile: Timeless · Rated G