cross-promotions
Mutual marketing deals
Cross-promotions are marketing arrangements where two or more brands or products advertise each other, leveraging their separate audiences for mutual benefit.
A movie might cross-promote with a fast-food chain, each featuring the other in ads.
The strategy assumes overlap in target customers: The streaming service ran cross-promotions with the video game publisher.
Joint marketing between companies
- joint venturesShared business undertakings
- alliancesFormal unions for cooperation
- affiliatesConnected member organizations
- sponsorshipsPaid support agreements
endorsements · tie-ins · licensing · franchising · syndication · bundling · merchandising · consortium
Organized efforts toward goals
- advertisingPaid promotional communication
- product placementMarketing within entertainment content
- visibilityRange of clear sight
- exposureState of being unprotected
brand awareness · social media · influencer marketing · giveaways · contests · sweepstakes · upselling · discount codes
Gain for all involved
- win-winAdvantageous to both sides
- market expansionIncreasing commercial reach
- customer acquisitionWinning new paying clients
- cost sharingSplitting payment obligations
co-branding
Joint marketing between companies
- joint venturesShared business undertakings
- alliancesFormal unions for cooperation
- affiliatesConnected member organizations
sponsorships · endorsements · tie-ins · licensing · franchising · syndication · bundling · merchandising · consortium · coalition
campaigns
Organized efforts toward goals
- advertisingPaid promotional communication
- product placementMarketing within entertainment content
- visibilityRange of clear sight
exposure · brand awareness · social media · influencer marketing · giveaways · contests · sweepstakes · upselling · discount codes · loyalty programs
mutual benefit
Gain for all involved
- win-winAdvantageous to both sides
- market expansionIncreasing commercial reach
- customer acquisitionWinning new paying clients
cost sharing · lead generation · revenue growth · value-added
- publicitypublicity, PR, press conference, publicist, press release
- local marketinglocal ads, local partnerships, local events, geotargeting, geo-targeting
- mall marketingsignage, signs, digital displays, window displays, banners
- stealth advertisingnative advertising, sponsored content, branded content, advertorials, hidden ads