tie-ins
Cross-marketing product deals
Tie-ins are products, promotions, or works that connect to something else, typically a more prominent property.
A movie might spawn tie-in merchandise, novels, or video games that share its characters and setting.
Fast food restaurants run tie-in promotions with blockbuster films.
In publishing, a tie-in edition of a book features cover art from its film adaptation.
The term suggests a commercial relationship designed to leverage existing popularity: The toy line was a tie-in to the animated series.
Genre-blending work or transition
- spinoffDerived work from original
- prequelLater work, earlier setting
- sequelContinuation of prior work
- adaptationFitting to new conditions
franchise · continuity · backstory · subplot · cameo · canon · reference · callback
Mutual brand advertising
- merchandisingPromoting and selling goods
- licensingGranting official permission
- sponsorshipFunded endorsement arrangement
- co-brandingJoint marketing between companies
endorsement · franchise · campaign · commercials · trailers · teasers · publicity · launch
Shared business arrangement
- allianceFormal union of parties
- affiliationFormal organizational connection
- consortiumCooperative group for ventures
- coalitionTemporary alliance for action
cooperation · teamwork · merger · federation · confederation · networking · liaison · integration
Connected system of parts
- interconnectionMutual joining of parts
- relationshipConnection between entities
- associationGroup with shared aim
- correlationStatistical relationship measure
interdependence · convergence · coupling · attachment · nexus · relevance · bearing · pertinence
crossover
Genre-blending work or transition
adaptation · franchise · continuity · backstory · subplot · cameo · canon · reference · callback · homage
cross-promotion
Mutual brand advertising
- merchandisingPromoting and selling goods
- licensingGranting official permission
- sponsorshipFunded endorsement arrangement
co-branding · endorsement · franchise · campaign · commercials · trailers · teasers · publicity · launch · debut
partnership
Shared business arrangement
- allianceFormal union of parties
- affiliationFormal organizational connection
- consortiumCooperative group for ventures
coalition · cooperation · teamwork · merger · federation · confederation · networking · liaison · integration · contractual
linkage
Connected system of parts
- interconnectionMutual joining of parts
- relationshipConnection between entities
- associationGroup with shared aim
correlation · interdependence · convergence · coupling · attachment · nexus · relevance · bearing · pertinence · correspondence
- partnershipspartnership, business partnership, alliance, joint venture, joint ventures
- product placementbranded content, logo placement, hero shot, screen time, stealth marketing
- pipelinespipeline, gas pipeline, oil pipeline, pipelines, natural gas line
- scaffoldingstandard, ledger, transom, platforms, coupler
- booksnovel, textbooks, study guides, book, paperback
- HollywoodHollywood, Tinseltown, Hollywood Sign, silver screen, movie stars