commercializing
Making something marketable
Commercializing is turning something into a commercial enterprise—making it available for sale or profit.
A researcher commercializes a discovery by bringing it to market.
Critics accuse industries of commercializing holidays, art, or culture when profit motives seem to overtake original meaning: The festival has been commercialized beyond recognition.
The process often implies a loss of authenticity or integrity.
Business income total
- profitGain exceeding expenditure
- licensingGranting official permission
- royaltiesOngoing payments to creators
- subscriptionPaid recurring access
advertising · sponsorship · paywall · freemium · merchandising · franchising · dividends · valuation
Organized effort toward goal
- promotionRank increase or publicity
- endorsementFormal expression of support
- billboardLarge outdoor advertising structure
- infomercialExtended TV sales broadcast
jingle · brochure · flyer · publicity · broadcast · slogan · airtime · spot
Company identifying symbol
- trademarkRegistered commercial identifier
- identityWho someone is
- packagingProtective product enclosure
- positioningArranging in specific locations
awareness · tagline · reputation · loyalty · perception · naming · differentiation · consistency
New business enterprise
- entrepreneurshipCreating and managing ventures
- incubatorControlled warming enclosure
- ventureRisky new undertaking
- franchiseLicensed business operation
expansion · scalability · privatization · industrialization · innovation · conglomerate · corporation · mergers
Sales to end users
- wholesaleBulk sales to merchants
- distributionAllocation across recipients
- supplyFurnish or stock
- demandForceful request or requirement
logistics · transaction · outlet · storefront · consumer · vendor · inventory · commodities
revenue
Business income total
- profitGain exceeding expenditure
- licensingGranting official permission
- royaltiesOngoing payments to creators
subscription · advertising · sponsorship · paywall · freemium · merchandising · franchising · dividends · valuation · commodification
campaign
Organized effort toward goal
- promotionRank increase or publicity
- endorsementFormal expression of support
- billboardLarge outdoor advertising structure
infomercial · jingle · brochure · flyer · publicity · broadcast · slogan · airtime · spot · teaser
logo
Company identifying symbol
- trademarkRegistered commercial identifier
- identityWho someone is
- packagingProtective product enclosure
positioning · awareness · tagline · reputation · loyalty · perception · naming · differentiation · consistency · image
startup
New business enterprise
- entrepreneurshipCreating and managing ventures
- incubatorControlled warming enclosure
- ventureRisky new undertaking
franchise · expansion · scalability · privatization · industrialization · innovation · conglomerate · corporation · mergers · acquisitions
retail
Sales to end users
- wholesaleBulk sales to merchants
- distributionAllocation across recipients
- supplyFurnish or stock
demand · logistics · transaction · outlet · storefront · consumer · vendor · inventory · commodities · dealership
commercializingdonating
Giving freely, expecting nothing
gifting · subsidizing · giving away · volunteering · open-sourcing
commercializingrestricting
Placing limits upon
withholding · privatizing · hoarding · shelving · suppressing
commerce, commercial, commercials, commercialized, commercialize, commercially, noncommercial, ecommerce, commercialism