client base
Regular buyers collectively
The clients or customers that a business serves collectively.
A company's client base represents its existing relationships and revenue foundation: We need to expand our client base, The law firm built its client base through referrals.
Often used when discussing business growth, retention, or market position.
People who purchase goods
- patronsRegular supporters or customers
- accountsRecords of transactions
- subscribersThose enrolled for content
- membersPeople in an organization
users · buyers · audience · purchasers · shoppers · enrollees · registrants · followers
Faithful commitment to another
- satisfactionState of fulfilled desires
- trustConfidence in another
- engagementCommitment to wed or attend
- repeat businessRecurring customer transactions
churn · attrition · renewal · relationship · advocacy · referrals · support · reliability
Increase in scope
- acquisitionAct of obtaining something
- prospectingSearching for mineral wealth
- leadsGoes in front
- conversionAct of changing states
outreach · referrals · networking · penetration · diversification · scaling · inbound · outbound
Division into sections
- ageDuration of existence
- incomeRegular monetary receipts
- genderSocial identity category
- geographyStudy of places
ethnicity · education · generation · millennials · Gen Z · baby boomers · seniors · household size
Capacity to generate gain
- earningsMoney gained from work
- salesRevenue from goods moved
- incomeRegular monetary receipts
- cash flowMoney entering and exiting
revenue stream · spending · purchasing power · monetization · yield · billable
customers
People who purchase goods
- patronsRegular supporters or customers
- accountsRecords of transactions
- subscribersThose enrolled for content
members · users · buyers · audience · purchasers · shoppers · enrollees · registrants · followers · supporters
loyalty
Faithful commitment to another
- satisfactionState of fulfilled desires
- trustConfidence in another
- engagementCommitment to wed or attend
repeat business · churn · attrition · renewal · relationship · advocacy · referrals · support · reliability · account management
expansion
Increase in scope
- acquisitionAct of obtaining something
- prospectingSearching for mineral wealth
- leadsGoes in front
conversion · outreach · referrals · networking · penetration · diversification · scaling · inbound · outbound · pipeline
segmentation
Division into sections
geography · ethnicity · education · generation · millennials · Gen Z · baby boomers · seniors · household size · urban
profitability
Capacity to generate gain
cash flow · revenue stream · spending · purchasing power · monetization · yield · billable
- intangible assetsintangible assets, patent, copyright, trade secret, brand
- Business Networksnetworking group, referral network, alumni network, professional association, trade association
- business saleacquisition, buyout, merger, stock sale, purchase agreement
client baseimpulse buyers
People who purchase unplanned
window shoppers · first-time visitors · strangers · passersby · defectors
client basecompetitors
Those seeking same goal
prospects · competition · target market · leads · market opportunity
client, base, clients, clientele, based, bases, basing, basic, basically