referral network
Who knows whom
A referral network is a system of professional or business contacts who exchange recommendations for clients, customers, or services.
Doctors refer patients to specialists within their network; lawyers pass cases to colleagues with different expertise; businesses trade customer leads.
She built her practice almost entirely through her referral network.
The term implies mutual benefit—members both give and receive referrals.
- connectionsRelationships between things
- referralsDirected endorsements elsewhere
- leadsGoes in front
- lead generationAcquiring potential customer contacts
- contactsPeople you know professionally
inner circle · word-of-mouth · introductions · recommendations · handshake · business cards · trust · pipeline · clients · partnerships · strategic alliance · affiliates · brokers · gatekeepers · power connector · circles · community · outreach
- Business Networksprofessional association, trade association, chamber of commerce, LinkedIn, consortium
- referrals
- healthcare partnershipshealth system, medical group
- social networksfriends, followers, mutual friends, friend requests, social circle
- healthcare systemshospital system, public hospitals, health plan, HMO, single payer
- medical partnershipsjoint venture, shared care
referral networkcold calling
Unsolicited sales contact
cold outreach · door-to-door sales · telemarketing · mass marketing · broadcast advertising
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